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The man is stretching for a dart throw in a bar, looking to impress.After the perfect ninja call, the dart goes flying into the chest of another dude who appears dead at the end of the shot.

“First comes, ‘Nice meeting you,’ ” the voice-over continues, as the man later telephones the woman, prepares dinner in his apartment while she tries on outfits in hers, and welcomes her at his door.“We thought, why not enjoy the process and experience the beauty of meeting someone you really like?”Zoosk, which declined to reveal advertising expenditures for the campaign, spent .3 million on advertising in 2013, according to the Kantar Media unit of WPP.The new commercial was set to air in Europe, yet it was banned.The reason for the ban might be that the commercial is too violent.

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In 2013, Americans spent $2.2 billion to find romance, 75 percent of it for online and mobile dating services, according to IBIS World, a research firm.

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