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A week-long trial of Bumble Boost cost her about , which led to a month-long package (about ) and then a three-month package (about ).
For Hannah, the biggest benefit was seeing who liked her before making the commitment to like them back.
It may seem redundant, particularly when there are already dating apps where you can see who’s liked you that don’t cost a thing (Hinge, for instance).
But people are still paying for premium — lots of them.
The internet wrought popular paid services like in 1995, JDate in 1997, and e Harmony in 2000, but it wasn’t until Tinder invented the addictive “swipe” in 2013 that online dating became a true free-for-all.
You essentially had two options: Meet a fellow human being in your respective flesh sacks, or pay somebody (or a newspaper) to set you up with one.
They offer perks like read receipts, the ability to see who’s already swiped right, and a temporary “boost” that automatically puts you at the top of the pile for a certain amount of time.
Those I talked to who’ve used premium versions of free dating apps didn’t have a singular reason for doing so — their motivations ranged from wanting to expand their location-based potential matches to avoiding the stigma of being discovered by Facebook friends on a kink-friendly app in a conservative town.
But the most popular reason seemed to be the desire to see who’s liked them without having to make the commitment of liking them back.