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Publications were kept up to date with the improvements to production and they even changed their packaging.
Cadbury’s did face a huge plummet in sales initially after the incident, but thanks to aggressive advertising, they were almost back to pre-crisis levels after 8 weeks and the company reclaimed its throne at the top of India’s chocolate industry.
Several videos emerged online that went quickly viral, showing protestors marching into stores and buying all the milk off the shelves as a form of ‘protest’ against the unfair pricing.
Seemingly not the most earth-shattering demonstration, but it was painting a negative picture for supermarkets that they were greedy.
The secret to success with a business of this kind is advertising that presents your services with second to none and revolutionizing business flair - while still maintaining good taste.
A reputation is a delicate thing, which can take years to build up and mere moments to sully.
The supermarket has challenged consumers to prove they are charitable to the cause, with Aldi and Lidl following example by vowing to pay supplier’s 28p more for the milk they sell. S Speed skating Olympics Design Flaw (2014) Baltimore-based sportswear brand, Under Armour, came under huge scrutiny following the 2012 Olympic games.
Exclusively providing the US Speed Skating teams competition suits, none of their athletes medalled in the games – a stark contrast to when they won 4 medals at the 2010 Vancouver games.
The CEO for Texaco, Peter Biljar, issued a public apology and admitted embarrassment, suspending the executives involved and cutting their benefits.In an attempt to connect with its disgruntled employees, executives went on tour to apologise around the country.The company eased tensions further by hiring African-American owned ‘Uniworld Group’ to run their next advertising campaign.Things quickly took speed after the Telegraph decided to run with the story.Not a crisis as such, but JC Penney showed exactly how to deal with a situation like this – quickly and not taking yourself too seriously.